With Diaper Need Awareness Week (Sept. 28 – Oct. 4) underway, Seventh Generation, a leading household and personal care company, celebrated the culmination of its successful diaper promotion with Whole Foods Market and Baby Buggy. For every pack of Seventh Generation Free & Clear diapers purchased at Whole Foods Market between May 1 – September 30, 2015, Seventh Generation donated a pack of its newborn or size one diapers to Baby Buggy, a national nonprofit that provides families with children in need across the country with essential gear, clothing, products and services. Over the past five months, a total of 2.5 million diapers have been dispersed nationwide to families in need through Baby Buggy and Good360.
 
“We believe all babies deserve access to safe and healthy products, and through the partnership of two organizations that share this same approach, we were able to make a positive impact on the lives of families across the country,” says John Replogle, CEO of Seventh Generation. “When you buy Seventh Generation, you’re buying more than just a diaper. You’re helping advance the mission of caring today for seven generations of tomorrow.”
 
Nationwide, the need for diapers is great with nearly one in three U.S. families not able to afford an adequate supply. Over the course of the Change for Good promotion, Baby Buggy distributed 1.5 million Seventh Generation Free & Clear diapers through its national partner network in California, Colorado, D.C., Georgia, Florida, Massachusetts, Michigan, New York, Texas, and Washington.
 
“Diapers are an essential and relentless need. There are very few state or federal child safety-net programs that allocate dollars specifically for the purchase of diapers, and yet a pack costs approximately 1.5 hours working minimum wage for low-income families to afford,” says Dr. Laurel Parker West, vice president national programs, Baby Buggy. “This program is especially critical to families we serve who often have to choose between buying food and buying diapers, and we are so pleased to be making this national distribution to families in need.”